Are College Brands at Risk From Viral Social Media Attacks?

Are College Brands at Risk From Viral Social Media Attacks? This is an age where internet platforms empower people to project their disapproval globally with a simple keystroke. Online disapproval can turn quickly into public shaming. The cruelty of a mob mentality generates online investigations and the airing of personal details and potential motivation. In this hothouse setting the traditional voices of authority are shouted down and discredited. No expert can forecast the trigger of this kind of event or [...]

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